There are many metrics you can measure, so let’s look at what’s on the platform: Like any social network, you need to understand what metrics are available and what ones matter to your brand on Twitter. Twitter dashboard What Twitter Metrics are There? Twitter Analytics is also your best option for managing your Twitter paid advertising and ensuring it’s performing as it should. You can also access detailed information on account performance, how far you’ve progressed, and tips on how to improve your strategy. In Account home, you can see a summary of your account activity and highlights of your top Tweets, mentions, and followers for any month. Within the Twitter platform, Account home is the place to go for your data but you can access your Tweet Activity Dashboard and Video Activity Dashboard by selecting the ‘Tweets’ tab in the header. You can then use this data and insights to optimize your Twitter posts and campaigns to get better results. It will show you how your audience is responding to your content (and content formats), what's working, and what's not using a variety of specific metrics (described below). Twitter analytics is a way for you to analyze your tweet data to gain insight into your content and followers. In this blog, we look at six effective ways to use the platform’s analytics to boost engagement and brand awareness. To drive engagement and measure the performance of organic and paid posts, it’s crucial to know how to use Twitter analytics. Plus it's popular amongst internet users between 16 and 64 years of age who rank Twitter as their 7th favorite social media platform according to ‘The Global State of Digital 2022’. It’s still a popular channel even in the age of going viral on TikTok.įor brands, Twitter can be a great marketing channel when used in the right way. It also encourages conversation and engagement in a way that can drive connections and build trust. Twitter offers people a way to keep up with events and happenings across the world in real-time.
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